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Investor FAQs
Please find below some typical questions asked by our current and potential
shareholders.
History
The Business
Our Markets
Product Portfolio
Customers
Competitors
Economic Climate
Round Up
History
1. When did you start the business?
The business started as a "virtual" company in 1996 and was formalised
in 2002 into Freepower Ltd.
2. Do the founders have an interest? What about other shareholders?
The founders have around 75% of the issued shares. The remaining 25%
of the issued shares are held by private investors.
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The Business
1. What is your main business activity?
Our core business is developing Organic Rankine Cycle (ORC) power generating
equipment, run from the wasted heat of engine exhausts, flare stacks,
ovens, kilns, industrial process, or from the sun's heat.
2. How is your business structured?
We have an R&D unit which carries out the development and new equipment
testing. There are separate commercial contracts and manufacturing departments.
The commercial contracts department finds and negotiates regional distribution
or original equipment manufacturer agreements, and joint venture arrangements
where there is the potential for sales expansion into other market sectors.
The business will carry out some manufacturing and then increased capacity
will be undertaken through manufacturing joint venture or licensing.
3. Does Freepower have a policy towards the environment?
Yes, Freepower has a holistic approach to its business design, manufacture
and disposal practices. The Equipment is designed to be made from small
components, which take considerably less raw material to manufacture than
components used in many other technologies. On disposal, at end of equipment
life, all elements of the equipment are designed to be recyclable under
current capabilities. We are always seeking out better ways of doing things.
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Our Markets
1. What is your immediate market focus?
The UK and European Landfill industry, followed by the Petrochemical
industry.
2. What makes the landfill sector so attractive?
In the UK and most European countries Landfill benefits from what is
known in the UK as Renewable Obligation Certificates (ROCs) which gives
the recipient an enhanced value for generating electricity from renewable
resources. Also the Landfill industry already injects a high percentage
of electricity generated from sites, so we can take the experience gained
here and apply it to other markets over a period of time.
3. What's driving these markets?
Environmental pressures and policies, the Kyoto Agreement, reducing
oil and gas supplies over the next 20/30 years. Increased goals for production
of electricity from renewable sources, worldwide electricity shortages
and increasing costs of electricity.
4. Do you think governmental policies for the reduction
in emissions, CO2 and pollution generally will benefit you and or your
customers?
Yes, some European Governments are now seeking to increase the amount
of electricity to be generated from renewable resources. For example the
UK government have increased their requirement from 10% by 2010 to 15%
by 2010. This capacity is not currently achievable from existing renewable
resources. The UK Government have also undertaken to maintain financial
incentives and Carbon Trading looks set for 2005.
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Product Portfolio
1. So if this is another engine how does yours differ from
others?
Other engines all use conventional fuels or gases and have combustion
chambers and exhausts. Our unit has no combustion chamber and no exhaust
requirement.
2. So if your engine doesn't burn fuel and create exhaust,
how does it run?
In simple terms the system is a closed cycle, which uses an environmentally
accredited, working fluid heated by transfer oil, which itself is being
heated by wasted heat. Both the working fluid and the transfer oil are
continuously cycling, in their own closed loops.
3. Is there a classification used for this kind of equipment?
Yes, this would come under the UK's classification of "Clean Mechanism".
4. How many products do you make?
Currently we have FP6 (6kW) available. FP120 (120kW) is planned for
2007 with FP60 (60Kw) following shortly behind.
5. What are the risks in moving from a 6kW unit to a 120kW
unit?
Few, from the perspective of upsizing. Up scaling suffers fewer specification
constraints.
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Customers
1. Who are your main customers?
Our customers are Distributors or Original Equipment Manufacturers who
will already have an established regional, worldwide or market sector
customer base, or reputation / brand name.
2. Is it difficult to get the market to take your technology
seriously?
Worldwide environmental factors, policies, electricity generating shortages
and price increases are separately, or collectively, reinforcing the need
for commerce and industry to take efficiency strategies and, or, independence
from grid supply, into account in their business strategy.
3. Are there incentives available that customers can take
advantage?
Worldwide environmental factors, policies, electricity generating shortages
and price increases are separately or collectively reinforcing the need
for commerce and industry to take efficiency strategies and or independence
from grid supply into account in their business strategy.
4. Are the barriers to entry quite high?
No, the view is that our market focus has a very favourable payback
time of less than one year in many European countries, and there is sufficient
opportunity for the next 3 years in this region to achieve the company's
goals. During this time, we would also be able to promote organic growth
into other regions, as well as having the time to develop other markets.
5. Will you supply into other non-target markets?
Yes, we will react to requests to supply especially if they come within
a future target.
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Competitors
1. Who are your main competitors?
No other company competes with us directly, across all our market sectors;
but sector-by-sector we compete with a mixture of players. Our listed
peers are often quoted as Stirling engines, Micro Turbines, Ormat & Turboden
although we compete with them in very few market sectors.
2. Do you think there is a big enough demand for other
players to come in?
Undoubtedly over time, as the market for renewable and energy saving
equipment is still in it's infancy.
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Economic Climate
1. What would happen in a recession?
We don't really know, as we have never lived through one. The equipment
is not optimised for any one-market sector, but for a range of solutions.
There are therefore two answers to the question. Firstly the power generation
industry has been fairly insulated over past recessions, because most
projects are based on long-term criteria, and there is a worldwide requirement
for increased electricity generation to meet demand. Secondly, that we
could lose some of our existing market, but that conversely, we are well
placed to gain other markets much sooner. How this would balance out is
an unknown. Certainly, reversing current incentives could impact us in
the short term, although the end customer sees a short payback without
taking such things as Capital Allowances and ROCs into account.
2. What about inflation in raw material costs - what are
the key impacts and how can you pass these on?
The exchange rate has affected prices for some imported components,
however these have to date had a beneficial impact on prices. Where there
is an industry-wide issue we may pass on price increases selectively.
We also have the opportunity, with increases in batch production, to become
more efficient and absorb some pricing pressures whilst maintaining margins.
3. How do you propose to increase your margin in this tougher
trading environment?
We are currently uniquely placed, and do not promise to increase margin
beyond current objectives. However, our aim is to defend margins and we
can do this through increased volumes and becoming more efficient in several
areas: for example, purchasing, building, use of automation, and when
volumes allow, sub assembly outsourcing, etc.
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To Round Up
1. What keeps your management awake at night?
We have identified five key areas, which we must get right if the business
is to be successful; equipment safety, our customers, the operating customers,
our staff and our investment.
2. Do you see yourself as a suitable candidate for an IPO?
The short answer is yes; because the company will need the resources
to be able to grow into the size of organisation that market need shows.
This is a way forward that is being considered, however several factors
will be taken into account, in no order of merit, such as economic climate,
the best value for shareholders, the management structure and benefit
to the business and its goals.
3. What would you say to a potential investor?
We cannot persuade you to invest in the energy sector or in private
company, but if you do, and want growth, this is a good place to be and
we are a unique player in this area. We believe that growth will be generous
to us in the medium to long term, but that given the trading environment
there could be some short-term turbulence.
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